Writing
What is actually on the plate.
Ingredients, menu transparency and the economics of eating out in India. Every piece reads two ways: the Whole Meal, or Bites if you have a minute.
The Ferrero Rocher Label Did Its Job. Most Menus Do Not Have One.
Ferrero Rocher is 30% chocolate, and it printed that on the box. The printed number is why it survived.
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Two Lindt lawsuits, and the question every menu has to answer
The internet reported one Lindt scandal. There were two lawsuits, and only one is still alive.
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Your restaurant is public. That was always the deal.
A creator was told to stop filming his lunch on St. Mark's Road. The reel that followed did what no ad budget could.
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Sugar moved 34 percent. Your menu board did not.
Sugar is up 34 percent in a month, to Rs 65.05 a kg. The cost landed in your kitchen. Your menu has not moved.
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